Reformulation is increasingly becoming a main focus area for the food and beverage industry in Asia, with manufacturers revamping products to provide healthier alternatives in line with meeting consumer demand. FIA recently held the inaugural Asia Reformulation Conference, bringing together over 150 delegates from ingredient and food manufacturing companies to discuss the state of play on reformulation in the region, and the importance of collaboration to spur efforts geared towards delivering improved nutrition.

The global food system had undergone dramatic changes in recent years. Rapid urbanisation, sedentary lifestyles and higher incomes have resulted in a shift towards less healthy dietary habits, but the F&B industry is responding to play its role in advancing the region's health agenda.

Ahead of the FIA E-Commerce session on 9 October, FIA sat down with David Heijkoop, Kantar Consulting, Christopher Y. Chan of Lazada and RedMart, and Patrik Jonasson of GS1, to talk about the trends and challenges that players across the e-commerce supply chain are facing today in fuelling growth and ensuring food safety for cross-border transactions in Asia.