The Gift of Five Meals to Celebrate World Food Day

Today is World Food Day (WFD) and people from all around the world are rallying together to raise public awareness of hunger, including the work to end it. Events are set to take place in over 150 countries to mark this annual occasion. For 2015, WFD has adopted the theme “Social Protection and Agriculture: Breaking the Cycle of Rural Poverty”. Social protection is a blend of policies, programmes and interventions that aim at protecting poor and food-insecure people, and to lift them out of poverty and hunger.

In line with the overarching vision to end hunger, Food Industry Asia’s Community Partner, Table for Two (TFT), is celebrating WFD 2015 with the “1 million Itadakimasu!” campaign. “Itadakimasu” means “bon appétit" in Japanese. TFT’s focus for this campaign is to share Japanese culture and “transform the world with Japanese food”, with the aim to provide one million meals to children in need.

The campaign takes social action through the “Let’s Eat Onigiri!” movement, which features the popular Japanese food onigiri, or a rice ball containing filling like salmon, or eaten plain. TFT fans, supporters and the general public are encouraged to make their own onigiri and post photos of themselves eating the onigiri, to a special interactive site. Sponsor companies will donate 5 meals for every photo submitted.

As part of our efforts to raise awareness of hunger and contribute to its eradication, the Secretariat team at Food Industry Asia (FIA) has pooled together the culinary skills of its five different nationalities, in support of this unique campaign. Today, the team has been hard at work making some tasty onigiri.





Table for Two’s “1 million Itadakimasu!” campaign starts on World Food Day, 16 October, and ends on November 30. During this period, online purchases, onigiri photo posts and participation at various events will lead to donations to children in need. To find out more about the campaign and take part in the “Let’s Eat Onigiri!” social action programme, click here.

World Food Day is celebrated every year around the world, in honour of the founding of the Food and Agriculture Organization of the United Nations (FAO) in 1945.

FIA issues regular e-bulletins with analysis on relevant food and beverage industry issues across the region. To subscribe to this service, please click here.