SINGAPORE – FIA has welcomed a new member in Suntory, the first Japanese company to join the organisation.

Founded in Japan in 1899, Suntory Ltd. is one of the world’s leading food and beverage companies with businesses that include a wide range of products including soft drinks, floral products, and restaurants. With its head office in Osaka, Suntory Group is comprised of over 180 companies operating in more than 20 countries.

“With such a strong Asian heritage, I am confident that Suntory will add great value to FIA. I am delighted to welcome the company to our growing network and I look forward to working with the company’s regional experts,” said FIA Executive Director, Bev Postma.

FIA will work with Suntory Beverage and Food Limited, which markets an impressive line-up of popular non-alcoholic beverages, including market leaders IYEMON, an authentic Japanese green tea that sits at the very heart of the green tea market, and Suntory Oolong Tea, which celebrates its 30th anniversary this month.  Suntory is also the Japanese distributor of Häagen-Dazs ice cream and runs a number of Pepsi bottling businesses in Japan.

With a strong global presence, Suntory beverage and food group continues to expand its business in emerging Asian markets through its new Singapore-based company Suntory Beverage & Food Asia Pte Ltd, launched in September.  The company will accelerate its strategies, decision making and group management in the Southeast Asia region and has recently established a joint venture with one of Indonesia’s largest food and beverage companies, Garuda Food Group.

“We’re delighted to join FIA,” said Hong Sik Park, CEO of Suntory Beverage & Food Asia. “Suntory has always enjoyed a strong reputation for leadership and innovation in the region and I am sure we will bring a valuable perspective as we join other market leaders in addressing non-competitive issues in the region. I am looking forward to being part of this important network.”

According to Postma, Suntory’s decision to join FIA is further testimony to the strength of the organisation's vision and mission.

"There is tremendous value in tackling the region's unique opportunities together, rather than individually," Postma said. "In the last twelve months, our members have demonstrated that by coming together on non-competitive issues, they can achieve a collective outcome that is far greater than the sum of their parts."

For more information on joining FIA, contact the FIA Secretariat.