Coca-Cola, Singapore: Reducing Sugar in Sprite
With consumers becoming increasingly conscious of their eating behaviours, particularly with regards to their sugar intake, Coca-Cola Singapore embarked on the sugar reduction efforts for Sprite. Using a combination of sugar and sucralose, the reformulated version contains 5.5g sugar per 100ml resulting in a 55% reduction in sugar compared to the classic Sprite.
Customer testing for the new reduced-sugar Sprite gathered positive feedback- despite the significant reduction in sugar, the majority of consumers did not notice any difference in taste.
The introduction of the reduced-sugar Sprite is one of the many actions Coca-Cola Singapore has undertaken, to fulfill a commitment made in 2017 to reduce the sugar content in its sugar-sweetened beverage portfolio by 10 per cent by 2020.
Other actions supporting the innovation and reformulation efforts include: providing smaller and convenient packages alongside the voluntary provision of clear, easy-to-find information on calories on the front of pack to ensure that consumers can make an informed purchase decisions and easily manage their sugar and calorie intake.