This course is designed for middle to senior tier practitioners and provides cutting edge insight into essential crisis communications and issues management.

Through an interactive workshop participants will:

  • Develop awareness of the risks posed to organizations and how to prevent them becoming major issues or crises.

  • Engage in learning on crisis communication and management facilitated by an expert crisis management practitioner.

  • Learn from practical exercises and real life case studies (including short video segments) developed as learning tools.

Session 1: Identifying Risks and Planning for a Crisis (9.30am to 11.30am)
Corporate public affairs and corporate affairs professionals must be aware of the potential crises which could affect their business and be directly engaged in the prevention, preparedness and planning process. This module updates practitioners on best practice approaches to crisis communications planning and reviews how the CA function is central to crisis prevention and management within the corporate structure.

Participants will learn to:

  • Identify weaknesses and help manage risk internally.

  • Create awareness of cultures and circumstances where issues and crises can develop.

  • Refine and redevelop existing crisis planning management strategies

Session 2: Building an Effective Stakeholder Management System
(11.30am to 3.30pm) 
While PA professionals are often themselves central to issues and crisis management – and its internal and external communication – they are also fundamental to building these skills within their organisations.

This module will empower practitioners to:

  • Communicate internally and externally issue arises and flag potential crises.

  • Help develop issues and crisis management skills in their organisation.

  • Frame talking points and protocols on what can and cannot be said.

  • Understand the timelines and changing patterns of crisis management resulting from social media.

Session 3: Building an Effective Coalition
(3.45pm to 5.20pm)
Through a practical role-play session participants will engage in an evolving crisis to determine how to identify different stakeholder – ranging from management, the media and government– may influence the crisis. The session will highlight stakeholders’ competing demands and agendas and illustrate the need for tightly managed, but externally engaged, crisis responses.

Facilitator: Janice Armstrong is a Singapore based associate with CS&A International. She has 30 years experience in issues and crisis communications, government affairs and media relations in Asia, Latin America and North America. During the past decade in Asia, she held senior Vice President positions in Corporate and Government Affairs with several companies in the food, agriculture and pharmaceutical industries including Monsanto, GlaxoSmithKline (GSK) and Mondelez International. She has comprehensive crisis and issue management experience with high profile, global and regional issues covering brand and product safety, major product regulatory and scientific issues, negative government policy decisions, hostage situations, coordinated campaigns by special interest groups and a variety of other corporate reputation issues. In addition, Janice has extensive media relation experience and has worked with reporters from 60 Minutes, New York Times, Washington Post, and Wall Street Journal. Adept at working in the complex and culturally diverse Asia region, she has led the development of strategic communication programs and stakeholder mapping focused on supporting business objectives.


  • US$1,050 for this one day course

  • US$2,000 for a two-day course with associated courses during the same week

  • US$2,900 as part of a three day course with associated courses during the same week

For booking inquiries contact Orachon Tanaka:
For more information, please visit the website here.