Is the Food Industry ‘Future-Proofed’? – Q&A with Ehab AbouOaf, Mars Wrigley Confectionery

Uncommon collaborations – where big and small players partner tap into each other’s strengths to innovate better – is the key for the food industry to thrive, evolve, and grow. This is according to Ehab AbouOaf, outgoing FIA President and Regional President for Mars Wrigley Confectionery, Asia-Australia, Middle East & Africa, who was speaking on the sidelines of this year’s FIA Food for the Future Summit. Ehab also shared his thoughts on why MNCs and start-ups can play a complementary role to each other, as well as some key consumer trends in the food industry.

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