Italian brand with presence in over 100 countries committed to making quality food safely, sustainably and transparently
Singapore, 30 October 2018 – Food Industry Asia (FIA) is pleased to announce that Barilla, the world’s leading pasta brand, has become the newest company to join FIA’s growing network of food and beverage companies. Established in 1877 and headquartered in Parma, the Italian family-owned company has solidified its position as a global leader for pasta, sauces and bakery products. They are the fourth company this year to join FIA as a member.
Mr Federico Vescovi, President of Region Asia, Africa, Australia at Barilla Group, said, “FIA’s purpose on improving food standards and diffuse health and wellness is very aligned to Barilla purpose and way of doing business. Barilla believes that the collaboration with FIA will provide a contribution to positively evolve food industry and people wellbeing in Asia.”
Priding itself as a symbol of Italian know-how, Barilla’s products are made from 800 raw materials like durum wheat and rye which comes from almost 1,200 suppliers worldwide. Understanding that multiple operators are involved in the field-to-fork journey, the company ensures that continuous control is present throughout the supply chain, from the farming of raw materials to consumption. In addition, Barilla adopted a global operating structure divided into four geographic regions, allowing the brand to adapt and meet the needs of local markets and strengthen its foothold as a leading player in the global food industry.
Mr Matt Kovac, Executive Director of FIA, said of Barilla’s membership, “Barilla’s philosophy of making food for energy, well-being and respect for both humanity and the earth, and their commitment to promote these values are very much aligned to FIA’s strategic pillars of Health & Nutrition, Food Safety, Trade Harmonisation and Sustainability. We are pleased to have such a distinguished brand with strong traditions join our network of multinational and national brands seeking to enhance the delivery of quality food and nutrition across Asia.”
Barilla has continuously lived in a values-centric culture of passion, intellectual curiosity and diversity. The company’s mission “Good for You, Good for the Planet” is incorporated into their daily operations. It believes in promoting open and transparent dialogues with consumers, upholding diversity and inclusivity in the workplace, as well as adhering to social and ethical responsibilities in all committees, particularly to those of developing countries that produce basic materials for some of Barilla’s products.
In the coming years, Barilla aims to reduce its environmental footprint and promote a healthy lifestyle through a balanced diet. The company plans to improve the nutritional profile of existing products and launch new products in line with the Double Pyramid model to provide a range of quality products that are safe and nutritionally balanced.