One of the world’s leading luxury chocolate brands, GODIVA, is the newest company to join Food Industry Asia’s growing network of responsible food businesses.
GODIVA’s history goes back to 1926, when its founder Joseph Draps opened his first GODIVA Chocolatier shop in Brussels, Belgium. After years of being exclusive to Belgium, Draps began the international GODIVA expansion in 1958, by opening a GODIVA boutique in Paris, along the fashionable Rue St. Honoré. Openings in the United Kingdom, Germany, Italy and more soon followed. Expansion also extended into Asia, where in 1972, Japan’s prestigious Nihonbashi Mitsukoshi Department Store, in central Tokyo, became the first to carry GODIVA. In 1998, the first GODIVA store in Hong Kong opened, followed by locations in Taiwan and Singapore, then China in 2009.
Today, the GODIVA brand is known – and loved – in more than 80 countries around the world. GODIVA owns and operates more than 450 boutiques and shops worldwide, where you can find a comprehensive selection of GODIVA offerings. GODIVA products are also available at finer department and specialty stores, as well as duty free shops in many airports across the globe.
The GODIVA business is part of a bigger group called pladis (under the Yildiz Holding umbrella), which consists of DeMet’s Candy Company, GODIVA, United Biscuits and Ülker.
Mr Allan Chan, Senior Quality Assurance Manager for GODIVA Chocolatier (Asia) Ltd., said: “We are excited to join such a reputable association, allowing us to be part of a group of experienced professions and companies to address some of the non-competitive issues, which helps maintain the balance between regulatory requirements and the food trading environment.”
Mr Matt Kovac, Executive Director at FIA, said, “We are delighted to welcome GODIVA to our growing network of members. I am confident that the team at GODIVA will bring valuable expertise and knowledge to our Committees and Working Groups, to support the industry’s collective efforts in improving nutrition, food safety and harmonised food standards for the benefit of all businesses and consumers in Asia.”
For more information about joining FIA, please visit our Membership Benefits page
or contact the FIA Secretariat