The first smart device application for food products, developed by the Australian Food and Grocery Council (AFGC) and GS1 Australia, has won Australia’s prestigious 2013 National Consumer iAward in the Services Domain Category.

Launched for free download in March this year, GS1 GoScan is the only application which provides consumers with nutrition, dietary and allergy information about their food with a simple scan of a barcode. The information, provided directly by food manufacturers and brand owners, enables consumers to make more informed choices for their dietary and lifestyle requirements.

CEO of the AFGC, Mr Gary Dawson, highlighted that the app is a good example of how the industry can collaborate to provide detailed product information to consumers beyond just the product label.

“This is a great example of industry working together to achieve an outcome above and beyond current labelling expectations and delivering a package that will be able to expand to meet future labelling requirements,” he said.

The app was also developed in association with local and international food companies, major retailers and distributors, Australian universities and national health organisations.

GS1 Australia’s CEO, Ms Maria Palazzolo, noted the significance of the award as one that showcases how key industry groups can leverage new technologies and innovation into the food and beverage industry.

“This award is a great achievement for consumers, health professionals and for everyone involved in the development of the app. This app is the only app available today that provides consumers with accurate product information from the manufacturer or brand owner. This can have a marked effect on many people living with allergies or special dietary requirements,” she said.

FIA Executive Director, Bev Postma, congratulates the AFGC and GS1 Australia for being awarded this high-profile honour and highlights that the app represents the industry’s efforts in empowering consumers to make informed food choices.

“Consumers are increasingly seeking more information, such as a product’s nutritional value and ingredients, about the food products they want to purchase. The development of this app demonstrates how the industry is working to provide more health and nutrition information for consumers at the point of sales to enable them to make better informed diet choices.

“FIA congratulates the AFGC and GS1 Australia as well as the other organisations which have contributed to the development of this app on the award. I look forward to seeing more of such industry efforts in empowering food consumers being recognised at both local and international platforms,” she said.

For over 19 years, the National Consumer iAwards is known as Australia’s leading technology awards platform which recognises, showcases and celebrates the best ICT products and services across the country’s economy.

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