The growth in the online FMCG sector is fast outpacing offline FMCG growth and it is estimated that the sales growth will surpass traditional retail sales growth within the next five years. FMCG retail sales growth currently sits at around 4% per annum and the total retail e-commerce is predicted to grow by 20%, or an additional $2.1 trillion, by 2020.

This burgeoning growth of e-commerce is led by a multitude of factors -- increased connectivity and surging demand for anywhere, anytime convenience. In addition, consumers are also seeking trust in a channel, which can only be built over time by providing a consistent quality shopping experience. 

At the upcoming FIA Lunch Series on Food E-Commerce Across Asia on 27 September, the following panellists -- Alaap Tatwawadi of Google, Ganesh Kashyap of Mondelēz, Patrik Jonasson of GS1, Chong Nyet Chin of NTUC and Chee Chin Yew of PwC, will discuss where are the opportunities and challenges as food e-commerce is set to eclipse offline sales within the next five years

Key outcomes:

E-commerce trends in key markets in Asia 
The challenges and opportunities for companies
Regulatory compliance and implications for trade
Potential collaboration opportunities and impact to business 






Registration and Light Lunch


Welcome and Introductions

Jitesh Avlani, Country Representatives - Singapore, Cargill




An Insight into the report "Food E-Commerce Across Asia: Risks and Opportunities"
Jiang YiFan, Head of Science and Regulatory, Food Industry Asia (FIA)


What Is the Future of Ecommerce in 2018 and Beyond?

Alaap Tatwawadi, Business lead, FMCG, Retail and Food, Google Asia Pacific



Panel Session
Exploring the Risks and Opportunities for Food E-Commerce Across Asia

  • Alaap Tatwawadi, Business lead, FMCG, Retail and Food, Google Asia Pacific 

  • Ganesh Kashyap, Senior Director for eCommerce and growth platforms and the Head of eCommerce, Mondelēz International

  • Patrik Jonasson, Public Policy Director, GS1

  • Yew Chee Chin, FSIS – Market Entry Lead, PwC China

  • Chong Nyet Chin, Food Safety and Quality Director, NTUC Fairprice Co-operative Limited

    Moderator: Roy Tharakan, Sales Director- Food Ingredients Asia Pacific, Cargill 


Q&A and Summary






Ganesh Kashyap
Senior Director, E-Commerce and Growth Platforms and Head, E-Commerce, Asia Pacific, Middle East and Africa
Mondelēz International


Ganesh Kashyap is Mondelēz International’s Senior Director for eCommerce and growth platforms and the Head of eCommerce in the Asia Pacific, Middle East and Africa region. Mondelēz International is a $26B global snacking company, with a portfolio of Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.  In his role, Ganesh leads a rapid growth agenda across key eCommerce markets in Asia Pacific, North America and Europe. Prior to joining Mondelēz International, he spent 10+ years in management consulting, most recently with Bain & Company.


Patrik Jonasson
Director Public Policy, Asia – Pacific


Patrik Jonasson is the Asia Pacific Public Policy Director for GS1. He is charged with defining and executing regional strategies for external engagements. Focus areas include Government engagement in the context of traceability/food safety, e-commerce/retail, cross-border trade/customs processes. 

The GS1 system of standards is the most widely used supply chain standards system in the world, widely used by retail, e-commerce, healthcare and commonly known for the numbers embedded in the ubiquitous EAN/UPC barcodes. GS1 standards have powered the world of physical commerce for over 40 years—providing a foundation for the identification of products, places, companies, assets and transactions, as well as for data sharing and tracking & tracing. 

During his 15+ years in Asia, Patrik has been based in Japan, Singapore, Indonesia and Malaysia. In previous roles he was representing private sector in Indonesia (and ASEAN), working on trade and investment issues, supporting increased market access and stronger business ties between EU and ASEAN. 

Patrik has a Master of Science in Business Administration with Japanese studies from the School of Business, Law & Economics at University of Gothenburg, Sweden. He is currently based in Kuala Lumpur, Malaysia. 


Alaap Tatwawadi
Business lead, FMCG, Retail and Food
Google Asia Pacific 

Alaap leads the FMCG, Retail and Foods practice at Google Singapore and is responsible for guiding brands towards great results through a digital-first business ecosystem. 

He has over 14 years of experience in driving digital first business models across a wide range of industries including FMCG, Finance, Retail and Media & Entertainment. Before joining Google, Alaap was a Consultant at Accenture and has spent time both on the agency side at Starcom and GroupM and on the client side at GE Capital.

Outside of his professional life, Alaap is an avid squash player and enjoys occasional sessions of cross-fit. He's an MBA, but his greatest life lessons come from his 2 year old daughter.


Chong Nyet Chin
Food Safety and Quality Director
NTUC FairPrice Co-operative Limited

Ms Chong holds a Science degree in Chemistry from National University of Singapore, and an MBA from Leicester University, UK.   She has over 20 years’ experience in the areas of quality assurance and food safety, well-versed in GMP, HACCP, ISO 9001, ISO 22000, 6 Sigma and Total Quality Management. She was invited to share her experiences in various conferences such as food safety congress, ECR, Food&HotelAsia (FHA) International Conference and Lean Six Sigma.  

As a technical professional, she has served in various working committee and focus groups set up by government authority such as AVA, Enterprise Singapore (previously Spring) and NEA in areas of Cold Chain Management Standard, FMCG standards and Food Safety Regulations.  In 2017, she received the Merit award for Quality and Standards given by Spring Singapore, endorsing her contributions to the Singapore standards journey. She is currently the Technical Chair of food processing and distribution under Singapore food standard committee.

In her current position in FairPrice, she is responsible for the overall control of the food safety management and quality assurance system as well as regulatory management for the Co-operatives.  Due to keen interest in quality management systems and strong belief that a strong foundation in system will build a strong brand, she has helped Fairprice in developing the risk management framework and various control measures in fulfilling the vision of assuring food safety from source to store.

Chee Chin Yew
FSIS – Market Entry Lead

Mr CheeChin Yew works in PwC Food Supply & Integrity Service (FSIS) team. Prior to joining PwC, CheeChin worked in various MNC including Siemens, Philips in project management, strategy formulation, corporate value improvement, new market entry, revenue improvement, product branding and product management. 

Armed with an engineering background, CheeChin is hands-on in his approach, objectives driven and structured when performing consultation work. Besides working in corporation, Cheechin also started his own successful restaurant business chain in which he gained valuable experiences managing a business, tackle real-life business challenging and scaling up the business. 


Roy Tharakan
Sales Director
Food Ingredients Asia Pacific
Cargill (Moderator)

Roy Tharakan, based out of Cargill’s Singapore office for the past 2 years leads Commercial Excellence Program across food ingredient business in Asia Pacific. I am an Agricultural Engineer with Masters in Food technology and General Management. 

Roy is an Agricultural Engineer with Masters in Food technology and General Management. Roy has total work experience of 22 years in managing food ingredients business in Middle East and Asia Pacific markets. In past Roy has worked for International Flavours and Frangrances, Kerry Ingredients and Food specialties Ltd in India and Middle East Africa.