FIA and FrieslandCampina Win Gold Standard Awards

The prestigious PublicAffairsAsia Gold Standard Awards has recognised Bev Postma, outgoing Executive Director of Food Industry Asia (FIA), for excellence in professional achievement. Ms. Postma won The Prospect Gold Standard Award for In-House Professional Excellence.

Additionally, FIA Member Company FrieslandCampina has received recognition for its nutrition advocacy campaign, Drink.Move.BeStrong, winning The Gold Standard Award for Corporate Citizenship – Regional Programme.

Twenty-four winners of the 2015 Gold Standard Awards were announced during a gala ceremony on 3 December at The Foreign Correspondents’ Club in Hong Kong. The annual awards, now in its seventh year, reaches across specialist consultancies, the private sector, NGOs and government agencies by recognising innovation and achievement in communications, corporate citizenship and public affairs. This year, more than 250 nominations were made.

The Prospect Gold Standard Award for In-House Professional Excellence

This award recognises outstanding achievement by a senior communications, corporate or public affairs professional connected to the Asia Pacific region.

“In the last five years, I have been privileged to participate as both a judge and a sponsor and it has been an honour to recognise and learn from the region’s most notable leaders. This year, it was an unexpected privilege to win this award and I feel deeply humbled to stand alongside the other worthy winners who between them represent the best in the business,” said Ms. Postma.

 Bev Postma accepts The Prospect Gold Standard Award for In-House Professional Excellence
from Prospect Managing Consultant Charlie Bright at the awards ceremony.
Photo credit: Mike Ho

“Bev has shown she can both build, sustain and grow an industry group in a challenging market and a complex regulatory space,” said Craig Hoy, Executive Director of PublicAffairsAsia. “By showing a commitment to developing a common voice for the food industry and by creating impactful partnerships and trust across sectors, she has shown herself to be a talented and dedicated public affairs professional.”

The Gold Standard Award for Corporate Citizenship – Regional Programme

This award is sponsored by stakeholder relations firm Eon and identifies excellence in the development of a corporate social responsibility (CSR), sustainability or good governance project that enhances corporate reputation.

FrieslandCampina was recognised for Drink.Move.BeStrong, a multi-nation, multi-stakeholder advocacy campaign that works to address malnutrition in Southeast Asia.

A FrieslandCampina representative accepts The Gold Standard Award for Corporate Citizenship –
Regional Programme at the award ceremony.

Drink.Move.BeStrong was designed as a call-to-action to encourage children in the region to lead healthier and more active lifestyles. 

Hendro Poedjono, Regional Corporate Affairs Director Asia for FrieslandCampina, said, “I am proud and delighted at the recognition in our company’s ongoing efforts to address the rising trend of non-communicable diseases and double burden of malnutrition in the region. I would like to extend my heartfelt appreciation and gratitude to our stakeholders including government agency partners, our customers, schools, teachers, coaches, parents and children for participating in our programmes and championing the cause. We would not have been able to celebrate our achievements and success without their collaboration and support.”

According to Mr. Hoy, “in just one year the (FrieslandCampina) campaign reached out to 68 million stakeholders through multiple channels throughout the company's four markets in the region. This effort exemplifies ‘gold standard’ achievement.”

Bev Postma with Mark O’Brien and Craig Hoy, Vice President (Asia Pacific)
and Executive Director of PublicAffairsAsia, respectively

Mr. Hoy added that he was delighted with the success of this year’s entries and awards event. “Every year we have seen a growth in the number of entries andin the quality and sophistication of the nominations. This is a testimony to the hard work practitioners put into developing innovative engagement strategies on behalf of their companies and organisations, and underlines the rapid development of the public affairs and communications sectors here in Asia Pacific,” he said.

For a full list of 2015 Gold Standard Awards winners, click here.

For social media conversations around these events, please see #goldstd2015 and #LICL15 on Twitter.

FIA issues regular e-bulletins with analysis on relevant food and beverage industry issues across the region. To subscribe to this service, please click here.