SINGAPORE – Coca-Cola India is this year’s winner of the PAA Gold Standard Award for Public Private Partnership – sponsored by FIA – in recognition of its “Support My School” campaign.

The campaign, judged to be best in class at last night’s annual showcase for the region’s public affairs activities is the result of a partnership between NDTV, CAF & UN-Habitat, and Coca-Cola India and was designed to provide essential facilities as well as raise awareness of issues including water and sanitation, environment and healthy, active living in India’s public schools.

“The Support My School project is a good beginning and an effort to keep children where they belong – in schools. We are pleased with what we have been able to accomplish so far and are grateful for the recognition we’ve received for our efforts,” said Deepak Jolly, Vice President, Public Affairs & Communication, Coca-Cola India and South West Asia. “We aim to continue this work in 2012 and enhance the scope of work to more schools.”

The campaign includes efforts to improve access to water, conserve water through rain harvesting, provide toilet facilities at school, improve plantation and landscaping, and promote healthy, active living through the construction of sports facilities, such as basketball courts. The campaign targeted 100 schools across India.

Bev Postma, Executive Director of FIA, said the awards are a great tribute to some of the region’s most innovative public affairs efforts.

“As an industry association, we’ve been promoting public private partnerships since our inception, because we believe they offer a cost-effective way to improve social outcomes throughout Asia,” she said. “That’s why we’re proud to sponsor this award, and we congratulate Coca-Cola India on what is clearly a tremendous and effective campaign to improve health and wellness.”

Organised by PublicAffairsAsia, the annual awards, launched in 2009, are designed to recognise excellence in government relations and public affairs. The public private partnership award recognises excellence in any project involving both the public and private sector in Asia Pacific, and reflects the growing importance of public private partnerships in areas such as health promotion, environmental protection and the delivery of public services, according to PublicAffairsAsia.

Other shortlisted nominees for the 2011 award were Australia’s Cholesterol Crossroads: SHJ and Baker IDI, and Infosys BPO India and the Income Tax Department (ITD).

For more information, visit the Gold Standard Awards site here.