The Public Affairs Committee shapes FIA’s approach to interacting with policymakers and other key opinion leaders throughout the region. Drawing on the expertise of the Science & Technical Committee, the Public Affairs Committee promotes best practice and pushes for the development of consistent, science-based policies.
A key pillar of this Committee’s work is to develop and implement an industry strategy to promote the value of self-regulation, especially in the context of obesity prevention. At the heart of this strategy is the promotion of public-private partnerships and the role they can play in delivering wider benefits to society.
The Public Affairs Committee also takes the lead on crisis communications and is responsible for developing and approving processes and strategies that strengthen the industry’s ability to monitor, contain and respond to emerging issues in a swift and decisive manner.