Perfetti Van Melle is a privately owned global company that manufactures and distributes sugar confectionery and chewing gum products in over 150 countries.
Today Perfetti Van Melle is the world’s third largest confectionery Group, marketing strong and well-known international brands like Mentos, Chupa Chups, Frisk, Fruittella, Alpenliebe, Smint, Golia, Happydent, Vivident, Big Babol and Airheads.
Employing over 19,000 people and operating 39 companies throughout the world, Perfetti Van Melle has a true global reach: factories and offices are located in Europe, Asia Pacific, South Asia, Middle East, and in the Americas. It has corporate offices in Amsterdam and Breda (the Netherlands), as well as in Lainate (Italy)
Perfetti’s and Van Melle’s histories trace back to the beginning of the XXth century, but the corporation is a newly formed group: it was established in March 2001 when Perfetti S.p.A. acquired the majority stake of Van Melle N.V.
In July 2006 the Group acquired the Spanish company Chupa Chups S.A. famous all over the world for its lollypops
Perfetti Van Melle’s success is the result of superior quality and state-of-the art products, distinctive marketing strategies, continuous improvement through research and innovation, care for people and dedication to community and environment.
Through strategic integrated marketing communications, Perfetti Van Melle has achieved a notable brand equity in all markets served. Product diversification adds more strength to the Perfetti Van Melle scope. Ranging from delighting consumers with sugar-based tasty and gratifying candies and chewing gums, to offering more sophisticated sugar-free products combining pleasure with freshness and other functional benefits, Perfetti Van Melle is continually exploring ways to serve its customers with innovative, value-added products.
Long term focus on these principles allows Perfetti Van Melle to continually enhance its global position as a world-class confectionery market player.
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