PwC's Food Trust Seminar 
Entering the China market: A weighty decision 

Our food manufacturing industry plays a significant role in Singapore’s economy, with more than half of its output being exported. Besides evolving business models and adopting new technologies, Singapore food companies must seek out new markets to remain competitive - an important growth strategy. 

The China market - a large and growing economy presents attractive opportunities that comes with its unique set of challenges, risks and barriers to entry. China is industrialising its agriculture sector and has the world’s largest and most advanced restaurant and grocery e-commerce platforms today. While on the other hand, with its food industry undergoing rapid expansion in recent years, new food safety challenges for both industry and regulators have arisen.   

Entering the China market: A weighty decision 

  • Are we sufficiently prepared to tap into this vast but challenging market? 

  • Is the business ready to move into the uncharted waters of the Chinese market with savvy yet fickle consumers? 

  • Are we ready to work with local partners with the local market knowledge but different modus operandi to accelerate the business? 

  • Are we compliant with local Chinese regulations that we are unfamiliar with? 


Who should attend 
Professionals and decisions makers, particularly in business development, supply-chain in food & beverage organisations looking to enter or expand footprint in China. 


For any further queries, please contact food.trust.sg@sg.pwc.com