New senior business leaders appointed to FIA Council



SINGAPORE – FIA’s Coordinating Council has been joined by three new members, all senior business leaders within some of the food and beverage industry’s top companies.

The new members are Fred Schaeffer, Regional CEO of McCain Foods, which recently joined FIA; Peter Ter Kulve, EVP SEAA for Unilever; and Jinhong Kim, Managing Director, South East Asia for Kellogg’s.

“We’re extremely pleased to welcome these three new Council members,” said FIA Executive Director Bev Postma. “FIA provides a high level forum for the industry’s most experienced leaders, and we’re all excited to benefit from the ideas and expertise these three executives bring with them.”

Kim will step into the role of FIA Vice President, and Kulve will take on the role of FIA Secretary. Both replace colleagues who previously served on the FIA Council, while Schaeffer is the first representative of McCain Foods to join the group.

Kim hails from South Korea and has been with Kellogg’s since 1999, serving in roles including Marketing Director for Korea and Japan, Innovation Manager in Australia, and Senior Brand Manager.

“I’m glad for the opportunity to serve on Council, and I’m eager to start contributing to discussions as the organisation continues its important work,” Kim said. “The Council is a great place to work with peers from across the region in identifying solutions that will mutually benefit consumers, governments and the private sector.”

Ter Kulve has been with Unilever since the early 1990s, holding positions in Beijing and Shanghai as well as numerous locations throughout Europe. He brings with him significant industry association experience, serving on the operating board of VNO/NCV, a Dutch industry and trade association. He is also Co-Chairman of FNLI, the Dutch FMCG association, and Co-chairman of GS-1 Holland and a Board member of the Museum Boijmans van Beuningen.

“Having been fortunate to hold leadership roles in other industry groups, I’m aware of the positive role the private sector can play in meeting goals that benefit the whole of society,” Ter Kulve said. “At FIA, I’m excited to have the chance to work on key issues in this dynamic and fast-changing region.”

Schaeffer, who is former President and CEO of McCain Foods in Canada and has served as Chairman of the Board of FCPC (Food and Consumer Products of Canada), agreed that the chance to work on key issues in Asia is an exciting one.

“Asia includes some of our most diverse and fastest-growing markets in the world right now. For this reason, I am delighted to join this impressive group of regional business leaders as together we address some of the non-competitive issues that are unique to our industry.”