FrieslandCampina Wins Gold Standard Award

Royal FrieslandCampina, a Food Industry Asia (FIA) member company, has been honoured by PublicAffairsAsia with a 2016 Gold Standard Award for Corporate Citizenship (Regional Programme) for its campaign, “Drink.Move.BeStrong”. This is the third consecutive year in which FrieslandCampina has been recognised for the nutrition and wellness advocacy campaign.

“Drink.Move.BeStrong” was established in 2014 to encourage healthier and more active lifestyles among children in Southeast Asia. The growing campaign, currently active in Malaysia, Indonesia, Thailand, Vietnam and the Philippines, operates through multi-stakeholder partnerships with schools, parents, retailers, the media, governments, and organisations like the Junior NBA.


Hendro Poedjono, Corporate Affairs Director, Consumer Products Asia, FrieslandCampina, receives the Gold Standard Award for Corporate Citizenship (Regional Programme) during the awards reception on 1 December in Hong Kong.

Twenty-two winners of the 2016 Gold Standard Awards were announced during a gala ceremony on 1 December at The Foreign Correspondents’ Club in Hong Kong. The annual awards, now in its eighth year, reaches across specialist consultancies, the private sector, NGOs and government agencies by recognising innovation and achievement in communications, corporate citizenship and public affairs.

The Gold Standard Award for Corporate Citizenship – Regional Programme

This award, sponsored by public relations agency Ruder Finn, identifies excellence in the development of a CSR, sustainability or good governance project which enhances corporate reputation. It is open to corporations, NGOs and public bodies who can show commitment to sustainable business practices, governance values or corporate responsibility either through a single campaign, case study or broader corporate commitment to these outcomes.

Mr Hendro Poedjono, Corporate Affairs Director, Consumer Products Asia, FrieslandCampina, said, “We were able to win this award because of the support we have received from our partners, which has enabled us to share our vision of 'Nourishing by Nature' with the community in the region. We are immensely grateful to all of them for their support, and I know that, together, we can further drive positive change in the health of people across Asia, providing lasting and meaningful impact for the many communities that we work in.”

The Gold Standard Award for In-House Team of the Year

This award, sponsored by public relations agency Edelman, identifies excellence in an in-house public/corporate affairs or communications team in Asia Pacific or related to the region. It is open to multinational and domestic corporations, government agencies and NGOs. Successful entries must show significant achievement and development in the team management, results and performance in the previous 18 months.

FIA’s communications team was one of three shortlisted candidates for this award, alongside DBS Bank and Shell Philippines. DBS was awarded for its work in “Shaping the Future of Baking”.

For a full list of 2016 Gold Standard Awards winners and shortlisted nominees, click here.

For the social media conversation around the 2016 Gold Standard Awards, view #goldstd2016 on Twitter.