Keeping up with shifts in the world today means keeping a pulse on what’s happening and also having the future vision to anticipate what’s to come. So what makes the 2017 consumer tick? What would the 2017 horoscope for consumer behavior look like?
IN TRADITION WE TRUST
Consumers seek comfort in traditionally inspired formulations
Innovation focuses on modernized updates of age-old formulations, flavors and formats.
POWER TO THE PLANTS
Aspirations for healthier and “cleaner” lifestyles are motivating consumers to prioritize fruits, vegetables, nuts, seeds, grains and botanicals.
TIME IS OF THE ESSENCE
Time is an increasingly precious resource and our multitasking lifestyles are propelling a need for short-cut solutions that are still fresh, nutritious and customizable.
BALANCING THE SCALES: HEALTH FOR ALL
Rather than offering value to those who can already afford it, more solutions are needed from both brands and retailers that provide affordable options to everyone who is hoping to improve their diets and lifestyles.
Senior Trend and Innovation Consultant, SE Asia & India
Avanthi Ravindran is a Senior Trend and Innovation Consultant for the South East Asia and India regions, joining Mintel in 2013. She specialises in customised consulting projects covering the spaces of new product development, trend analysis, competitor understanding and consumer insight. She is also involved in facilitating ideation sessions and presenting at trade shows and conferences.
Avanthi has over 10 years of experience across consumer research and brand consulting. Formerly, she worked with Millward Brown Singapore on customised quantitative research studies. Her areas of experience include copy testing, U&As, brand tracking, conjoint studies, segmentation analysis and concept testing.
Prior to Millward Brown, she worked with advertising and brand consulting firms in India and Singapore as Creative Designer, as well as in Brand Strategy development. Over the years she has worked with FMCG brands, hospitality brands, financial services and many others.
Avanthi holds a Masters degree in Advertising from R.M.I.T. University Melbourne, Australia, a certification in Market Research from the University of Georgia, USA and a Bachelor’s degree in Visual Communication from the University of Madras, India.
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