An Action-Packed Programme for the First-Ever Food Vision Asia is Announced

 
 
The programme for the world’s first-ever Food Vision Asia event has been announced, with Food Industry Asia as an event partner leading a panel session on “Driving food innovation to deal with nutrition challenges in Asia”.

FIA will hold its Annual General Meeting just prior to Food Vision Asia, where it will chair an industry debate that will challenge Asia’s food leaders to tackle the region’s nutrition challenges through innovation and public-private partnerships.

Matt Kovac, Executive Director of FIA, says, “Food Vision Asia’s issues-driven agenda addresses the challenges of the Asian marketplace and showcases the innovation going on within the region.”

“At a time when the industry is facing greater complexity with regards to nutrition and global/regional trade deals, Food Vision will draw our industry together, elevate its position on the world stage and demonstrate that Asia’s food market is very much meeting those challenges head-on.”

The FIA panel will be moderated by Mr Kovac, and will count Dr Jeremy Lim, Head of Health and Life Sciences, Asia Pacific, Oliver Wyman; Dr Jason Wu, Senior Research Fellow, Food Policy Group, The George Institute; and Dr James Bauly, Marketing Director, Asia Pacific, DSM Nutritional Products among the distinguished panellists.

Food Vision Asia’s two-day schedule of debates, discussions and presentations will encourage interaction, networking and the exchange of ideas between food and nutrition industry leaders from across Asia and around the world.

“Our programme will investigate opportunities for collaboration across global geographies,” says Food Vision's Events Development Director, Christina Wood.

Amongst the line-up of speakers and contributors at Food Vision Asia is Dr Siti Noorbaiyah Abdul Malek, Head of Scientific and Regulatory Affairs at FIA and Executive Director of the ASEAN Food and Beverage Alliance (AFBA), who will discuss what the creation of the ASEAN Economic Community (AEC) and the recent signing of the Trans-Pacific Partnership (TPP) will mean for Asia’s food industry.

Other key speakers include Zee Yoong Kang, Chief Executive Officer of Singapore’s Health Promotion Board (HPB), who will address the role of public and private partnerships in consumer education to encourage positive nutrition; Anirban Mukhopadhyay, Professor of Marketing at the Hong Kong University of Science and Technology (HKUST), who will argue that corporate “lean-washing” is contributing to consumer misconceptions about nutrition and the driving up of obesity rates; Jerome Del Porto, Senior Director of International Operations for convenience retail giant 7-Eleven; and Sunny Koh, Managing Director of one of Asia’s leading food exporters, the Chinatown Food Corporation, and Deputy President of the Singapore Manufacturing Association (SMF).

Food Vision Asia will also be the location for a world-first event: the launch of the Global Halal Alliance. Led by the Iskander Regional Development Authority and in collaboration with AsureQuality and Haltex Group, the Alliance will create a worldwide standard for the creation, marketing and sale of halal products. By doing so, it will enable both Muslim and non-Muslim organisations to thrive in the halal economy, confident that their products meet a common standard consumers can embrace. The creation of the Alliance will be formalised at Food Vision Asia and witnessed by His Excellency Dato Seri Mohamed Khaled bin Nordin, Chief Minister of Johor State, Malaysia.

“Our programme addresses regional and global trends affecting Asia’s food industry and its place in the world,” says Richard Whitehead, Editor of Food Navigator Asia. “We’ll look at the changing shape of the pan-Asian industry and consider its ability to address the region’s nutrition issues, and to open up and manage global import-export opportunities.”

The full programme for Food Vision Asia 2016 can be downloaded from www.foodvisionasia.com.


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