Matt is the Executive Director at Food Industry Asia (FIA), the food industry’s first regional industry platform for major food & beverage companies. He reports to a non-profit board of regional CEOs from multinational food and drink companies.
Matt, with a dedicated team of 13 secretariat staff, is responsible for delivering impactful policy outcomes in nutrition, food safety and regional trade across Asia through the establishment of multi-stakeholder platforms and capacity building projects on areas related to health and nutrition, food security, trade liberalisation and regulatory harmonisation. This is done through forging sustainable partnerships with a variety of government agencies, regulators, academia, NGOs and IGOs.
Matt is a seasoned corporate affairs professional with more than 18 years of experience specialising in stakeholder relations, policy analysis, government relations and journalism.
Originally from the UK, Matt has spent 13 years in Asia living in China, Taiwan and Singapore. He holds an MBA at the UK’s Lancaster University Management School.
Bruno leads FIA’s work concerning food-related policy development in Asia and manages all work related to the Asia Roundtable on Food Innovation for Improved Nutrition (ARoFIIN). As Policy Director, he drives FIA’s engagement with government, regulators, academia, civil society and the private sector.
Bruno has over 37 years of experience in food and nutrition. Prior to joining FIA, he served as Commercial Director for the Asia region at Glanbia Nutritionals Pte Ltd. Before that, he spent almost 32 years with Roche Vitamins and DSM Nutritionals. During his tenure at DSM, he established the organisation’s Nutrition Improvement Program.
Bruno has had significant experience working with public-private partnerships, NGOs and UN organisations in countries such as Asia and Africa to drive efforts in the area of food fortification, nutrition and public health. His passion for improving health and nutrition standards also led him to help found the DSM Partnership with the World Food Program (WFP), as well as the Amsterdam Initiative against Malnutrition (AIM).
Bruno is from Germany, and holds a degree in business from NSH in Basel, Switzerland.
Regional regulatory affairs manager
YiFan joined the FIA team in January 2016 following a stint of three and a half years with EAS Strategies where she was a Regulatory Affairs Advisor.
YiFan has valuable regulatory experience that has helped clients entering Asian markets, particularly Mainland China, Hong Kong and Taiwan. She was previously Regulatory Affairs Advisor of the International Alliance of Dietary / Food Supplement Associations (IADSA), where she played a key role in pushing for harmonisation of standards, both regionally and globally. She also represented IADSA in discussions with the Codex Alimentarius Commission by providing global industry data and advocating for industry’s position.
A Chinese national, YiFan holds a degree in Applied Science majoring in Food Science and Technology from the National University of Singapore.
Amelia has broad communications experience spanning nine years and roles in three countries. She has specialised in areas that include journalism, advertising, graphic design and most recently, strategic communications in the agriculture sector.
Prior to joining FIA, Amelia worked in Monsanto’s Corporate Engagement department at the company’s headquarters in St. Louis, Missouri, USA. As a member of the internal communications and societal content teams, Amelia worked with stakeholders across the globe to develop communications plans and materials for local and international audiences; wrote and edited content for news and social media platforms, blogs and mobile apps; and planned and produced photos, graphics and videos for milestones and major events within the company and in its contributions to the St. Louis community.
In addition to her bachelor’s degree from the Indiana University School of Journalism (now the Media School), Amelia, who is Singaporean, holds a Diploma in Visual Communication from Temasek Polytechnic and a Professional Certificate in Public Relations and Mass Communication from the Institute of Public Relations of Singapore. Amelia is passionate about documentary storytelling. She has won multiple awards, including honours from the Society of Professional Journalists, for her work as a reporter and visual journalist.
Events & membership manager
Joaquim joined FIA in April 2015 and supports the day-to-day management of our membership database and helps coordinate and manage a full range of events and meetings. She has extensive experience of delivering high quality events and services for large non-profit entities and their members in Singapore.
Prior to joining FIA, Joaquim was an Events Services Executive with the Marketing Institute of Singapore and the Singapore Manufacturing Federation. In her previous roles, Joaquim was responsible for maintaining and implementing a comprehensive planning system that enabled efficient delivery of meetings, conferences, gala dinners and CSR activities.
Joaquim graduated Cum Laude from the University at Buffalo, Singapore with a double major in Bachelor of Communication and Psychology and she has an IT Diploma from Nanyang Polytechnic.
Executive Assistant/Office Manager
Catherine joins us from EDG Asia Pacific Limited where, as Office Manager, she held a broad number of responsibilities between 2010 and 2015, including the setting up and closing of the company. During this time, Catherine provided direct support to the Managing Director, CEO and Chief Financial Officer as well as coordinating other office and admin activities.
Prior to joining EDG, Catherine spent six years at the Carlton Hotel in Singapore where she was the Guest Relations Manager (Front Office). In this role, she was responsible for managing the Executive Business Lounge, supporting VIP guests and training and managing a team of guest relations staff.
Catherine holds a diploma in Tourism from the University of Nevada, Las Vegas and has a long list of professional accomplishments in customer service.