Steven leads all policy and advocacy efforts to deliver FIA’s value proposition to its members and other stakeholders, and has developed an engagement strategy that has seen more opportunities to position FIA as a thought leader and drive interaction with its members.
As part of the advocacy efforts, Steven drives the issues and stakeholder management strategy for FIA and has successfully implemented a robust management process that sees regular issues scanning and the development of issue and position papers to present the food industry’s position on developments such as obesity and non-communicable disease, sugar tax, marketing to children and nutrition labelling.
He is an experienced writer who has contributed thought leadership to the food industry’s position on issues such as sugar tax, labelling and public-private partnerships to drive better nutrition, in the local and regional media.
Steven is an experienced corporate affairs professional with over 16 years international and regional experience managing issues and stakeholders and delivering communications strategy in the oil and gas industry, hydropower and public utilities, and more recently the food and beverage industry. Prior to this he spent three years as the news manager for a private radio station in Sri Lanka and a correspondent for the Voice of America.
Steven is originally from Sri Lanka and has a B.A in Mass Communication (Broadcasting) from Winona State University, Minnesota, USA.
Head of Science & Regulatory Affairs
YiFan joined the FIA team in January 2016 following a stint of three and a half years with EAS Strategies where she was a Regulatory Affairs Advisor.
YiFan has valuable regulatory experience that has helped clients entering Asian markets, particularly Mainland China, Hong Kong and Taiwan. She was previously Regulatory Affairs Advisor of the International Alliance of Dietary / Food Supplement Associations (IADSA), where she played a key role in pushing for harmonisation of standards, both regionally and globally. She also represented IADSA in discussions with the Codex Alimentarius Commission by providing global industry data and advocating for industry’s position.
A Chinese national, YiFan holds a degree in Applied Science majoring in Food Science and Technology from the National University of Singapore.
Regulatory Affairs Assistant Manager
Teresa manages FIA’s workstream on the harmonisation of food trade standards, through the monitoring of regulatory developments and the facilitation of relevant research projects and agendas. She leads the ASEAN Food and Beverage Alliance (AFBA), a network of food & beverage national associations in Southeast Asia. Prior to joining FIA, Teresa served as an in-house regulatory specialist with KH Roberts Pte Ltd, focusing on the use of flavourings and additives in key Southeast Asian markets. She also has experience in halal and kosher certification schemes.
Teresa is originally from Malaysia, and graduated from the National University of Singapore (NUS) with a degree in Applied Science, majoring in Food Science and Technology.
Events & membership manager
Joaquim joined FIA in April 2015 and manages the full suite of FIA's regional engagements, meetings, events and marketing communications along with the day-to-day FIA membership database. She has extensive experience of delivering high quality events and services for large non-profit entities and their members in Singapore.
Prior to joining FIA, Joaquim was an Events Services Executive with the Marketing Institute of Singapore and the Singapore Manufacturing Federation. In her previous roles, Joaquim was responsible for maintaining and implementing a comprehensive planning system that enabled efficient delivery of meetings, conferences, gala dinners and CSR activities.
Joaquim, who is Singaporean, graduated Cum Laude from the University at Buffalo, Singapore with a double major in Bachelor of Communication and Psychology and she has an IT Diploma from Nanyang Polytechnic.
Regulatory Affairs Executive
Zyon supports work of the FIA in identifying and analysing dynamic regulatory issues that influence the climate on food safety, health and nutrition, and harmonisation of standards for the food industry.
Since 2005, Zyon has continuously developed knowledge and skills in the field of Food Science and Technology. In 2014, he developed study into the understanding of functional foods in consumers. In the same year, he carried out research on gluten-free food. He has prior work experience in the F&B sector, where he was a Food Technology Executive. Zyon had also constantly worked in project management where he was able to work independently and attend to different stakeholders.
Zyon, a Singaporean, is a member of the Singapore Institute of Food Science and Technology (SIFST). He holds a Bachelor (Honours) Degree in Food Technology, with a major in Food Product Technology, from the Massey University.
Regulatory and Food Safety Officer
Rachel joined FIA in October 2018 and is in charge of coordinating capacity building programmes and research projects that strengthens the priorities in FIA in regulatory harmonisation and food safety in the region.
Prior to joining FIA, Rachel performed her industrial training in Greenfarm Food Industries Pte Ltd, focusing on implementing and maintaining a quality assurance system in the manufacturing plant. She also has ample experience in implementing the JAKIM and MUI halal management systems during her industrial trainings.
Rachel, a Malaysian, graduated from the University of Malaysia Terengganu (UMT) with a Degree in Food Science, majoring in Food Technology.
Executive Assistant/Office Manager
Catherine joins us from EDG Asia Pacific Limited where, as Office Manager, she held a broad number of responsibilities between 2010 and 2015, including the setting up and closing of the company. During this time, Catherine provided direct support to the Managing Director, CEO and Chief Financial Officer as well as coordinating other office and admin activities.
Prior to joining EDG, Catherine spent six years at the Carlton Hotel in Singapore where she was the Guest Relations Manager (Front Office). In this role, she was responsible for managing the Executive Business Lounge, supporting VIP guests and training and managing a team of guest relations staff.
Catherine, a Singaporean, holds a diploma in Tourism from the University of Nevada, Las Vegas, and has a long list of professional accomplishments in customer service.
Shannon joined the FIA team in September 2018 and helps to coordinate and execute a full range of FIA events and meetings. She also supports the day-to-day management of the FIA membership database and website updates.
Prior to joining FIA, Shannon was working part-time in the F&B and events industry where she has developed customer service skills as well as exposure to handling different types of events.
Shannon, a Singaporean, is currently pursuing a double major degree in Tourism Events and Marketing at Murdoch University, Singapore. As part of her degree, she has been involved in various research studies on international mega-events, ranging from sport events to conferences.