From its office in Singapore, the FIA Secretariat oversees the operation of all membership services and communications. For more information on how the FIA Secretariat is structured, click here.

Executive Director

Matt Kovac

Matt Kovac Matt is the Executive Director at Food Industry Asia (FIA), the food industry’s first regional industry platform for major food & beverage companies. He reports to a non-profit board of regional CEOs from multinational food and drink companies.

Matt, with a dedicated team of 13 secretariat staff, is responsible for delivering impactful policy outcomes in nutrition, food safety and regional trade across Asia through the establishment of multi-stakeholder platforms and capacity building projects on areas related to health and nutrition, food security, trade liberalisation and regulatory harmonisation. This is done through forging sustainable partnerships with a variety of government agencies, regulators, academia, NGOs and IGOs.

Matt is a seasoned corporate affairs professional with more than 18 years of experience specialising in stakeholder relations, policy analysis, government relations and journalism.

Originally from the UK, Matt has spent 13 years in Asia living in China, Taiwan and Singapore. He holds an MBA at the UK’s Lancaster University Management School.

Bruno Kistner

Bruno KistnerBruno leads FIA’s work concerning food-related policy development in Asia and manages all work related to the Asia Roundtable on Food Innovation for Improved Nutrition (ARoFIIN). As Policy Director, he drives FIA’s engagement with government, regulators, academia, civil society and the private sector. 

Bruno has over 37 years of experience in food and nutrition. Prior to joining FIA, he served as Commercial Director for the Asia region at Glanbia Nutritionals Pte Ltd. Before that, he spent almost 32 years with Roche Vitamins and DSM Nutritionals. During his tenure at DSM, he established the organisation’s Nutrition Improvement Program.

Bruno has had significant experience working with public-private partnerships, NGOs and UN organisations in countries such as Asia and Africa to drive efforts in the area of food fortification, nutrition and public health. His passion for improving health and nutrition standards also led him to help found the DSM Partnership with the World Food Program (WFP), as well as the Amsterdam Initiative against Malnutrition (AIM).

Bruno is from Germany, and holds a degree in business from NSH in Basel, Switzerland.
Regional regulatory affairs assistant manager

YiFan Jiang

YiFan JiangYiFan joined the FIA team in January 2016 following a stint of three and a half years with EAS Strategies where she was a Regulatory Affairs Advisor. 

YiFan has valuable regulatory experience that has helped clients entering Asian markets, particularly Mainland China, Hong Kong and Taiwan. She was previously Regulatory Affairs Advisor of the International Alliance of Dietary / Food Supplement Associations (IADSA), where she played a key role in pushing for harmonisation of standards, both regionally and globally. She also represented IADSA in discussions with the Codex Alimentarius Commission by providing global industry data and advocating for industry’s position. 

A Chinese national, YiFan holds a degree in Applied Science majoring in Food Science and Technology from the National University of Singapore.
Communications Executive

Amelia Chong

Amelia Chong Amelia has broad communications experience spanning nine years and roles in three countries. She has specialised in areas that include journalism, advertising, graphic design and most recently, strategic communications in the agriculture sector.

Prior to joining FIA, Amelia worked in Monsanto’s Corporate Engagement department at the company’s headquarters in St. Louis, Missouri, USA. As a member of the internal communications and societal content teams, Amelia worked with stakeholders across the globe to develop communications plans and materials for local and international audiences; wrote and edited content for news and social media platforms, blogs and mobile apps; and planned and produced photos, graphics and videos for milestones and major events within the company and in its contributions to the St. Louis community.

In addition to her bachelor’s degree from the Indiana University School of Journalism (now the Media School), Amelia, who is Singaporean, holds a Diploma in Visual Communication from Temasek Polytechnic and a Professional Certificate in Public Relations and Mass Communication from the Institute of Public Relations of Singapore. Amelia is passionate about documentary storytelling. She has won multiple awards, including honours from the Society of Professional Journalists, for her work as a reporter and visual journalist.
Events & membership manager

Joaquim Tan

Joaquim TanJoaquim joined FIA in April 2015 and supports the day-to-day management of our membership database and helps coordinate and manage a full range of events and meetings. She has extensive experience of delivering high quality events and services for large non-profit entities and their members in Singapore.

Prior to joining FIA, Joaquim was an Events Services Executive with the Marketing Institute of Singapore and the Singapore Manufacturing Federation. In her previous roles, Joaquim was responsible for maintaining and implementing a comprehensive planning system that enabled efficient delivery of meetings, conferences, gala dinners and CSR activities. 

Joaquim graduated Cum Laude from the University at Buffalo, Singapore with a double major in Bachelor of Communication and Psychology and she has an IT Diploma from Nanyang Polytechnic.
Executive Assistant/Office Manager

Catherine Phua

Catherine Phua Catherine joins us from EDG Asia Pacific Limited where, as Office Manager, she held a broad number of responsibilities between 2010 and 2015, including the setting up and closing of the company. During this time, Catherine provided direct support to the Managing Director, CEO and Chief Financial Officer as well as coordinating other office and admin activities.

Prior to joining EDG, Catherine spent six years at the Carlton Hotel in Singapore where she was the Guest Relations Manager (Front Office). In this role, she was responsible for managing the Executive Business Lounge, supporting VIP guests and training and managing a team of guest relations staff.

Catherine holds a diploma in Tourism from the University of Nevada, Las Vegas and has a long list of professional accomplishments in customer service.
Head of Advocacy & Communications

Steven Bartholomeusz

Steven BartholomeuszSteven leads all advocacy and communication efforts including membership and partnership development to deliver FIA’s value proposition to its members.

He is an experienced communications professional with over 16 years international and regional experience managing issues and stakeholders and delivering communications strategy in the oil and gas industry, hydropower and public utilities, and more recently the food and beverage industry. Prior to this he spent three years as the news manager for a private radio station in Sri Lanka and a correspondent for the Voice of America.

Steven is originally from Sri Lanka and has a B.A in Mass Communication (Broadcasting) from Winona State University, Minnesota, USA.
Finance & Human Resources Manager

Joana Ooi

Joana Ooi Joana is a key member of the FIA team and manages the finance function which includes the preparation and management of FIA’s budget and all human resources activities including the recruitment and on-boarding of all new employees.

Joana has been with FIA since January 2013 and has extensive finance and administrative experience and skills. Prior to joining FIA, she was the Finance and Operations Controller for Canalys Pte. Ltd., a UK based research company where she supported the start-up of their operations in Asia in 2006. Joana started her career as a Quality Assurance Supervisor for a Japanese multi-national and has worked for Singapore Telecom and Acacia IT Services in previous roles.

Joana graduated with a Bachelor’s Degree in Commerce (Marketing, E-Business and Information Systems) from the University of Western Australia.
Regional Policy Officer

Celia Zheng

Celia Zheng Prior to joining FIA at the end of 2015, Celia worked as a Policy and Government Affairs Advisor for EAS Strategies, supporting clients through high-level stakeholder engagement in ASEAN and China.

Celia has served as a key advisor on trade association management, providing advice and support with the formation of the China-ASEAN Business Association (CABA) as well as maintaining relations with already established trade associations. In her role, Celia was also the coordinator of CABA where her responsibilities included the maintenance of updated stakeholder maps, developing meaningful dialogue that covered both government sectors and non-government sectors.

Celia is a Chinese national who graduated from the National University of Singapore (NUS) with a Bachelor of Applied Sciences.
Regulatory Affairs Executive

Yvonne Lim

Yvonne Lim Yvonne joined the FIA team at the beginning of 2016 as an intern and has since been appointed Regulatory Affairs Executive. Yvonne will be responsible for supporting the Regulatory Affairs team deliver more value to our members.

Yvonne is a graduate from Nanyang Technological University with a degree in Chemistry.
Information Communications Executive

Desmond Lau

Desmond Lau Desmond joined the FIA team in May 2015 and has the vital responsibility of making sure all our IT systems, including email, servers and websites, run smoothly without any major disruptions.

Desmond is an IT professional who counts more than 10 years’ experience working with and supporting SME companies with their IT requirements. He is proficient in hardware, software, operating systems and also conducts end-user training on software, simple office tools and computer systems. In addition to his regular duties of managing FIA’s IT systems, Desmond will be assisting the Communications team on Audio Visual, IT and Website Management.

He has a Diploma in Computer Studies from NCC Education, Singapore.